According to the Kenya Tourism Research Institute, approximately 1.66 million international tourists visited Kenya in 2024. This marked a 7% growth over 2023, driven by renewed confidence in African travel and improved air connectivity.
Kenya’s top source markets were the United States, the United Kingdom, Uganda, Tanzania, and India. Wildlife safaris in Maasai Mara, Amboseli, and Samburu contributed most to park visitation, while Nairobi National Park saw record domestic entries.
Tourism earnings reached nearly KES 330 billion, underlining the sector’s vital contribution to Kenya’s GDP.
Travelers cited security, digital visa systems, and improved conservation efforts as top motivators.
To explore Kenya’s most visited destinations, try Campo’s Classic Kenya Safari Itinerary or a Masai Mara Wildlife Safari.
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